Canopy by Hilton set to debut in Africa

Canopy by Hilton set to debut in Africa

Artist’s impression of the 150 guestroom Canopy by Hilton Cape Town Longkloof, which is scheduled to open in 2021.

International hotel group, Hilton, has signed a management agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle Canopy by Hilton brand.

The 150 guestroom Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.

Canopy by Hilton launched in 2014 to appeal to travellers looking for locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods. It operates in nine destinations around the world with more than 35 properties in the pipeline.

Hilton Cape Town Longkloof will bring to life the heritage of a 112-year-old site, Longkloof Studios on the corner of Park Road and Kloof Street in Gardens. The project forms part of a precinct redevelopment by Growthpoint, representing a R550 million investment in the city. Growthpoint have appointed dhk architects to redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.

Rudolf Pienaar, chief development and investment officer at Growthpoint, said: “Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. We believe this hotel will become a South African landmark and will be supported by travellers from all over the country and the world.”

Patrick Fitzgibbon, senior vice president of development for EMEA, Hilton, said: “Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion. Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing further expansion. The decision to locate Africa’s first Canopy by Hilton here, is testament to the strength of the destination and the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent.”

In keeping with its traditional place within the social fabric of the city, guests will be welcomed by friendly ‘enthusiasts’ selected for their expert local knowledge and will be invited to partake of local food and drink tastings alongside the local community.

Gary Steffen, global head of Canopy by Hilton, Hilton, said: “Canopy by Hilton was created to redefine the lifestyle hotel space for travellers who want an upscale hotel to help introduce them to desirable neighbourhoods around the world. Every detail in the design and facilities of these hotels is created with that ethos in mind and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.”