New 3 600m2 Game opens at Springs Mall

New 3 600m2 Game opens at Springs Mall

Duval van Rhyn (Director of Operations), Bheki Mabanga (Springs Store Manager), Albert Voogd (chief executive of Game Stores) and Katherine Madley (Brand and Customer Director of Game Stores) stand outside the newly opened Game Store in Springs Mall.

Game has opened at the 50 000m2 Springs Mall on the East Rand.

The new 3 600m2 Springs Mall Game store features the brand’s new look and layout, and is paired with a 120m2 Game Liquor store.

With its opening, the store became the brand’s 122nd in South Africa, and Game became the fifth anchor tenant at Springs Mall, joining Checkers, Pick n Pay, Woolworths and Edgars.

It has also become the sixth Game store to open in the Flanagan & Gerard portfolio of shopping centres. Game already trades successfully from stores at the Flanagan & Gerard co-owned Highveld Mall, Middelburg Mall, Mall of the North, Vaal Mall and Ballito Junction.

All in all, Game stores account for nearly 30 000m2 of the gross lettable area across Flanagan & Gerard’s total 455 000m2 shopping centre portfolio. With the latest Game store opening, some 11% of the leading South African property developer and investor’s gross lettable area is occupied by the different brands under the Massmart umbrella.

“We are thrilled to extend our relationship with Massmart and specifically Game at Springs Mall. Game has proven a firm favourite with shoppers at many of our shopping centres, and with its innovative new store concept it is proving to be an enduringly popular player in our markets,” says Paul Gerard, managing director at Flanagan & Gerard, which also manages Springs Mall.

Springs Mall is a joint venture between Blue Crane Eco Mall (Pty) Ltd, Flanagan & Gerard Property Development & Investment, JSE-listed retail REIT Vukile Property Fund and Murinda Investments, which is part of the Giuricich Bros Group.

The long-awaited new Game store launched as one of the very first with the brand’s new concept, featuring a redesigned store layout that includes consumer-friendly features. Adding to the retail variety at Springs Mall, it includes Game’s food offering and a big range of ‘white goods’.

Albert Voogd, chief executive of Game Stores, says: “We’ve designed this store with customer behaviour at heart. So you’ll experience a store that has wider aisles, lower shelves, clear signage that makes moving through the store a seamless experience. We look forward to making a positive impact in the community for years to come.”

Flanagan and Gerard’s relationship with Massmart goes beyond its role as a mall owner and manager and also extends to property development. It has also co-developed the 17 000m2 premises of Makro Vaal in Vanderbijl Park with Moolman Group and, more recently in 2018, a 3 200m2 Builders Express at Thavhani City in Thohoyandou.