Top retailers secured for new Eyethu Orange Farm Mall

Top retailers secured for new Eyethu Orange Farm Mall

Artist’s impression of Eyethu Orange Farm Mall, which is due to open next year.

With an appealing mix of successful retailers guaranteed and construction progressing apace, the vision for the R400 million Eyethu Orange Farm Mall to become a successful, profitable asset for the community of Orange Farm is within reach.

The 27 000m2 regional shopping mall, midway between Johannesburg and Vereeniging, broke ground in July and will open its doors in September 2014. It is next to and links into Stretford Station, forming part of the new Town Square at the heart of a new central business district for Orange Farm.

Eyethu Orange Farm Mall is partly-owned by the Orange Farm community which holds a 10 percent stake, facilitated by the National Empowerment Fund’s Rural and Community Development Fund unit. Its co-owners, each with a 30 percent stake, include the mall’s developers Stretford Land Developments and Flanagan & Gerard Investments, as well as JSE listed property company Dipula Income Fund.

Flanagan & Gerard executive director Peter Gerard says: “Strong retailer support is an important ingredient in the success of Eyethu Orange Farm Mall. As early as 2008 several key retailers committed to the project and many more have signed up since. This landmark retail development is already 90 percent let, a full year before it opens.”

He says that Eyethu Orange Farm will offer a comprehensive mix of retailers and the critical mass to satisfy local customers and the seven million rail commuters using Stretford Station each year.

The growing line-up of Eyethu Orange Farm shops will be led by grocery anchor retailers Shoprite and Pick n Pay, and includes a large Roots Butchery.

Chris Mawhinney, general manager of Pick n Pay Supermarkets in Gauteng says: “Eyethu Orange Farm Mall gives Pick n Pay the opportunity to expand its presence in the area and bring its stores closer to the people, giving them what they want, where they want it. This will be a franchise operation and will add another black-owned store to the current franchise stable. The new store at the train station will be convenient for commuters because they won’t have to carry their shopping from their place of work all the way home.”

Banking services will be available from Absa, First National Bank, African Bank, Capitec, Nedbank, Standard Bank and Old Mutual.

Fashion retail brands include Foschini, Edgars, Truworths, Identity, Markham, Total Sports, Exact!, Legit, Fashion Express, Pep, Skipper Bar, Mr Price, Ackermans, Studio 88 and Jet.

Other outlets include Link Pharmacy, Clicks, Anita’s Cosmetics and Destiny Hair, Sheet Street, Fair Price Furnishers, Lewis and Pep Home. Food outlets include Chicken Licken, KFC, Debonairs, Fishaways and King Pie, and specialist stores include Pep Cell, Protea Fax & Copy and Multiserv.

This list of formal retailers at Eyethu Orange Farm Mall will be joined by about 50 lock-up informal trader stalls placed around the taxi rank by the City of Joburg. The Small Enterprise Finance Agency will also be underwriting around 30 SMMEs in a new collective retail initiative for the mall. This will be complemented by the current Boxer Super City, a Cashbuild and a KFC Drive-Thru in the new Town Square.

Gerard says that all this retail at Eyethu Orange Farm Mall and the mall’s daily operation are expected to generate around 3 000 jobs. The mall’s construction phase is creating more than 2 000 jobs.



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