Top retailers take more space at expanded Sandton City

Top retailers take more space at expanded Sandton City

Rendering of the Protea Court at Sandton City.

Leading SA retailers have seized the opportunity to expand together with on of the country’s premier shopping destinations, Sandton City.

The super-regional shopping centre’s landmark expansion and refurbishment project involves interior refurbishments and 30 000 m2 of new retail space.

Among SA’s national retail groups that have identified Sandton City’s extension as a key to unlocking their own expansion strategies include market leaders Truworths Group, The Foschini Group, Mr Price Group, Ackermans and Edcon.

“The expansion of Sandton City is strongly retailer-driven,” says Julie Hillary, Liberty Properties general manager for the Sandton region. “We’ve worked closely with our national tenants to bring the latest and best retail concepts and designs to shoppers.”

The R1.77 billion first phase of the Sandton City redevelopment is being undertaken by Liberty Properties on behalf of owners Liberty Group (75 percent and Pareto Ltd (25 percent).

“The extension is due to open to shoppers in November, bringing even more shopping variety to meet the ever-growing needs of Sandton City’s market and making the centre more shopper-friendly. Sandton City’s extension is partly a platform for the expansion of national retailers and the introduction of the latest-specification national flagship and concept stores.”

SA’s largest Truworths Emporium is set to open in Sandton City, facilitated by its extension. The Truworths Emporium will include interlinked Identity and YDE stores, in addition to its LTD, Ginger Mary, UZZI, Daniel Hechter and Elements Cosmetics and Fragrance national brands – a first ever for South Africa’s leading fashion retailer. Shoppers will be able to move freely between Truworths brands, with store entrances in the magnificent new Protea Court, a highlight of the Sandton City extension, and the existing Mugg & Bean Court. All this will be ready in 2012.

Hans Bitter of The Foschini Group (TFG) says the repositioning of all the group’s brands at Sandton City is in line with the group’s expansion strategy.

“We have grown our retail space by over 30 percent in the last few years and the new retail space available as a result of the Sandton City extension is important to our expansion strategy,” says Bitter.

Foschini will almost double its trading area in Sandton City to a 1 900 m2 store and will receive a full new fit-out. @Home will relocate to a 1 930 m2 footprint from its current 560 m2 store and provide a full @HomeLivingSpace offering, including enlarged homeware store and furniture.

“Sandton City @Home is already a top performer and we are expecting the enlarged format to be well received by Sandton City customers,” says Bitter.

Relocating to the current Sandton City @Home store in early 2012 will be Sterns and Sport Scene, which currently trades at adjoining Nelson Mandela Square. TFG will also be enlarging Markhams from 495 m2 to 1 000 m2 and introducing a new stand-alone Donna Claire store to its mix at Sandton City. American Swiss will grow to an 115 m2 sophisticated black concept store, as currently found in its Eastgate and Menlyn stores.

Edcon too will be introducing new offerings with the Sandton City expansion. The existing Edgars store will be enlarged by an extra 2 800 m2 to provide a massive 12 000 m2.

The upgrades will align Edgars Sandton City to the Group’s sparkling “flagship” store concept, similar to that of Edgars Melrose Arch. It will provide a wider range of local and international ladies’ and men’s clothing and childrenswear, a new studio shopping concept and new cosmetics brands, as well as an extensive Edgars homeware section.

“Jet will be re-introduced to Sandton City shoppers bringing customers a 1 500 m2 revamped, visually enhanced concept store,” says Michael Pienaar, Edcon Group property executive.

CNA Sandton City is also set to receive a revamp and will include more high-tech products, says Pienaar.

Ackermans is also set for a new look at Sandton City, which already houses one of this retailer’s largest five stores, of some 450 in Southern Africa. For the first time ever Ackermans is introducing new design elements at its Sandton City store, with green elements including energy efficient lighting and electrical systems.

“In addition to these expansions, a further 58 retailers will be joining the Sandton City tenant mix as part of the extension,” says Hillary. “We will be announcing our new retailers over the next few months, as we receive their consent to do so.”

Sandton City’s entire retail space, including the extension, will total 143 690 m2 on completion of this phase. This will take the complex, which includes the hotel and office component, to a massive 215 000 m2.

 

 

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