One Year On, Val de Vie is a Super Estate Success Story

Construction of a bridge over the Berg River will provide the final key infrastructure link between the two sections of the new Val de Vie super estate. The new road that will dramatically reduce residents’ commuting time to Stellenbosch is expected to open in January 2018.

In 2016, a landmark property deal amalgamated two of the country’s most sought-after residential lifestyle estates, with Pearl Valley and Val de Vie becoming a single luxurious, self-sustaining community in the Winelands known as Val de Vie Estate.

And just more than a year down the line, the concept has not only been cost-effective and efficient on a practical management level, but is also demonstrably valuable as an investment proposition for current and future residents.

This according to Val de Vie Estate’s marketing director, Ryk Neethling, who says the past year has unquestionably provided far more highs than lows.

“The main challenge has been blending the cultures of the two estates, because an estate is a community and it develops a distinct culture. Our management team has overcome this by working transparently and encouraging the cross-over use of facilities and outdoor recreational spaces.

“Another teething issue has been merging services, such as security systems and maintenance contracts.

“But in January next year a whole new world of leisure activities and facilities will open up for residents who haven’t yet fully explored their expanded domain, because that’s the completion date of the bridge and link road that will bring the two sections of the estate together. This infrastructure will also massively reduce residents’ commute time to Stellenbosch, making the estate more attractive to a much wider market.”

Neethling says the many appealing features of the estate include elegant housing, expansive lakes, vineyards, lush polo fields, farms and landscaped gardens as well as a vast range of lifestyle offerings and outdoor activities catering to a diverse group of homeowners with different interests and pastimes.

From jogging trails alongside vineyards and fishing spots along the 7km of Berg River and the Pearl Valley Jack Nicklaus Signature Golf Course, residents also enjoy outstanding restaurants and world-class security.

Chris Cilliers, Winelands chief executive and principal of Lew Geffen Sotheby’s International Realty, says residents have certainly benefited by the merger of the two estates with reduced costs and augmented lifestyle advantages.

“The term ‘super-estate’ has been used to describe lifestyle residential developments in South Africa that are substantially bigger than other estates and more facilities and amenities. The two super estates are Val de Vie in the Western Cape and Steyn City in Gauteng and both offer numerous upmarket lifestyle amenities.

“Pearl Valley and Val de Vie were already well-established, award-winning developments in their own right so each has added value to the collective by leveraging off one another’s offerings with very little duplication. Pearl Valley has the golf course and clubhouse whereas Val de Vie has the polo fields and pavilion. The houses at Pearl Valley are also generally on larger stands, creating a luxury suburb within the master estate.

“Val de Vie has a strong and established management team, so it was easy to extend this expertise into Pearl Valley in the merger.”

Cilliers says the primary economic advantage to residents has been the levies remaining at a reasonable level as a result of the economies of scale due to the consolidation of security, maintenance and landscaping costs. And residents enjoy easy access to amenities on both estates, including fitness centres, tennis and squash courts, indoor and outdoor swimming pools and equestrian facilities.

Neethling says from a broader perspective the merger has benefitted the local community with numerous jobs created on the estate.

“Local businesses are well supported by the use of sub-contractors for a variety of services,” he says.

The Val de Vie Foundation has also been established and Neethling’s ambitions for the project are large.

“Our hearts are in it, because while Val de Vie might be a self-contained community we are also part of a larger community that spans the valley from Franschhoek to Wellington and Paarl, as well as Stellenbosch.

“The foundation’s base funding is being amassed through the donation of 1% of the proceeds of all development plot sales, which should realise more than R200 million. After that 5% of estate levies will go into the foundation to fund it in perpetuity.

“The foundation’s motto is ‘A better life for all’ and empowerment is the entire ethos of the management team at Val de Vie, so we intend to build that for our greater community.

“The foundation focuses on a range of needs from early childhood development – anything from building extra classrooms to supplying educational toys – to feeding schemes, sports programmes and supporting local entrepreneurs.

“But the most amazing and gratifying thing for me has been the involvement of the Val de Vie residential community in the work of the Foundation. It’s easy to throw money or things at a problem and feel you’ve done your part, but we have 1 200 families on the estate and they have an array of skill. More and more they’re pooling their expertise to contribute to the community. For instance, some retired teachers give extra maths lessons to the valley’s children, and others help coach sports teams.”

Neethling says by partnering with other foundations that share similar goals, the impact of their work should last though several generations to come.

Lew Geffen, chairman of Lew Geffen Sotheby’s International Realty, says the estate offers a massive range of options from developer stands to luxury apartments, and modest houses to mansions.

“Property values have notably increased since the merger and continue to rise in spite of general market conditions, with the price of vacant ground showing the most growth.”

In 2015 developers plots on the Pearl Valley side sold for between R800 000 and R1.9m. The same plots are now selling for between R1.8m and R3m. Residential property prices have increased by as much as 40% t0 60% in some parts of the estate, depending on the nature of the property.

Cilliers says: “Because of the variety of property on offer there is a wider buyer demographic, including young executive families, empty nesters, retirees, international swallows and investors who want to take advantage of the rewarding buy-to-let opportunities.

“They are attracted by the facilities and high level of security on the estate as well as the excellent local schools and medical facilities, and the easy access to Stellenbosch, Paarl, Cape Town and the airport.

“There are still developer’s erven and plot-and-plan options priced from about R3.9m up to R13m, although the developer’s stock is selling out quite fast. Additionally, there is a selection of existing homes available, which generally vary in price from R4m to R35m.”